Whether you are a long time Etsy seller or fairly new, chances are you have at least heard about the new paid plans for Etsy. Etsy sellers can now choose from either the standard, free plan or their Plus plan with an additional Premium option available sometime in 2019.
I’m pretty open about my love / hate relationship with Etsy. It’s a great platform to reach potential buyers you may not have otherwise but it has also changed a lot since its early years and I think it is less about the artisan shops and more about buying cheap.
As an Etsy seller of almost 10 years, I had mixed feelings when the announcement of these new plans first came out. My immediate response was disgust because I’m already paying Etsy so much money each month in fees. I held out hope however that maybe some of my personal gripes with their platform’s limitations would finally be fixed with an upgraded plan.
When the details came out about the Plus plan, I was underwhelmed to say the least. The idea of being able to better customize how my shop looks was quickly squashed by the two additional options; a carousel or a larger blocked layout. It would have been nice to have more control or at least more options.
The 15 free listing credits and $5 in promoted listings sounds nice until you really do the math. 15 free listing credits is $3.00 and $5 in promoted listings is about a day’s worth of promotion so I’m not sold on the benefit there, especially when the fee for this plan goes up to $20/month in 2019.
While for some shops the discounts on certain services such as branded packaging and marketing materials may be beneficial, I found that even with the discounts, many of the “partners” Etsy is working with are still pretty pricey and as a designer, I’m already able to design and manufacture quality marketing materials and packaging.
Finally, the branded website address may be great for shops that don’t’ have a web presence anywhere else but as a business that has a stand-alone website already with ecommerce capabilities, the option to have a branded web address isn’t really a benefit to my business.
I’ll be anxious to see what Etsy reveals about the premium plan when the time comes to see if the plan actually has value. As of this early date, I’m personally not convinced the Plus plan has enough value for introductory price of $10 /month let alone the $20/month it will be.
Depending on your shop, your needs and income, you may find the new Plus (and eventually the Premium) plan worth the monthly investment on top of the fees. For me, and the direction I want my business to go, I’m not convinced it’s worth the money for what is available at this time. Only time will tell what the value vs. investment will be of the Premium plan. For now, I hope my honest opinion after trying the Plus plan for two months helps you better determine if it’s right for you.
Have you tried the Plus plan? What are your thoughts on it or the future Premium plan. Leave a comment below and let me know.